Selecting the ideal fonts for your brand is as essential as selecting the colors for your brand. They create harmony, establish visual hierarchy, and set the overall tone for your brand.
According to research, more than 75% of customers judge a brand by the design of its website. Additionally, more than 70% say website design impacts their purchasing decisions. Since fonts play a major role in packaging and website design, selecting the ideal font can be massively advantageous for a brand.
However, choosing the perfect font for your brand might seem like a challenging task. That’s why it is wise to use tools like the free font generator, which will help you choose from a range of fonts. In this handy article, we will help you identify the perfect fonts for your brand.
#1. Know Your Brand’s Personality
Know your brand’s identity before you select a font that will adjectively convey your brand’s tone. Begin off by conceiving some words to define your brand personality.
You might need to select a transitional serif typeface if your brand is educational or authoritative. If your brand is whimsical or quirky, a script font may work for you.
#2. Consider the Brand Fonts You Like
Search for brands you like and consider their font branding. Take note of the impression various typeface styles can have on a consumer.
You might want to combine the modernism of a brand’s font style with the quirkiness of another brand’s font. If you still need help finding the right typeface or font style for your brand, do not miss to check out the Ai Font Generator tool. This will help you generate different font styles and typefaces for your brand in an instant.
#3. Research Typography
Study the interpretation of typefaces and letterforms, how to differentiate different typefaces, and how different font styles or shapes may evoke specific feelings.
While choosing the ideal font for your design project or brand, you need to consider these. All of this data may help make your font choice easier.
#4. Ensure to Use a Versatile Font
The typeface you select must be consistent around your branding, from out-of-home ads to mobile interfaces to desktop web designs.
In case your brand’s logo design has a phrase, select something that is probably more legit. If it’s something that is meant to go on signage or billboards, you will want a font that is bold, legible, and big.
#5. Select Some Fonts to Start
Narrow your font choices down to three different typefaces for your brand. Now, compare how your brand’s name looks in each font. Look at them separately and alongside each other.
Each brand personality requires a well-established brand identity. An obvious brand identity will be what your consumers connect to, relate with, and remember you for. This may play a role in improving your brand’s awareness.
#6. Consider the Typographic Hierarchy
A typographic visual hierarchy means how typefaces are displayed and where they may attract the audience’s eye in the most efficient way. If you are picking some typefaces for your brand, be sure to consider how they look together.
You want the font for your header to complement the side headers and vice versa. Design your font pairings with which fonts need to be the display typecase and which must be the body of the content. Switch your font styles around to see what has the ideal structural layout.
#7. Ask for Feedback
Show your friends some of the mock-ups of your brand’s prospective fonts and ask for feedback. Since your branding is meant to target visitors, ask people you trust to provide honest feedback for the font ideas for your brand.
All of the elements of your brand, its voice, logo design, color scheme, and fonts must be relevant to your brand’s identity.
#8. Know the Personality of Each Font
If you are not well-versed about fonts, you may not be familiar with the concept of font categories. But they can be a better place to start your search for ideal fonts for your brand.
Font types are categories that help designers select, combine, and discover fonts. Each type has its distinct traits, which are sometimes referred to as font hierarchy and psychology. Hence, understanding the font categories is integral for identifying the perfect fonts for your brand identity.
Over To You
Like every brand design, choosing a font for a brand is all about identifying typefaces that suit its personality. The essential rule is to choose fonts that are clear and legible. Choose fonts that seem classic and timeless. Do not pick the ones that are tied closely to other brands.
Now that you have a better understanding of what type of fonts will work well for your brand. It will be simple to craft a style guide to ensure your brand’s marketing stays cohesive across all mediums.
